Do you think that a logo is just another thing you have to get done before you launch your company? Think again. It’s not “just another thing”. It is “the” thing. Why? Well, a logo is an integral part of branding. Effective branding, in turn, is what sets you apart from others. After all, you wouldn’t want to be just another small fish in the pond, would you?
If you think you can’t think of a logo out of the blue, you can find a free logo maker software to ease this task. There are various free logo design templates that can help you. All you need to do is look for a quality logo maker generator and viola you are done.
Regardless of whether you use a free online logo maker and download or not, here are a few tips that are bound to come in handy.
Incorporate the theory of colors
There are various studies that have proven that colors have an effect on customers. Generally, you wouldn’t think much of it. However, recent research has discovered that different colors have a varying effect on moods and emotions. For instance, red creates feelings of aggression while orange instigates people to act. When designing the logo, use a blend of colors that are known to yield positive reactions.
It must be unique
This is by far the most important advice anyone can give you. And it’s obvious as well. Like we said, a logo is a way for you to differentiate yourself. Therefore, it’s a given that the logo itself must not be similar to anything in the market. This is because similar logos dilute the distinctive and might lead to confusion regarding the brand. Hence, always compare your logo to your competitor’s. Try to be as unique as possible. Trademark your logo so that no one can copy it.
Simplicity is key
You might be tempted to opt for a complex design. We advise you not to. The beauty of a logo is in its simplicity. It should easy enough for a novice to recreate it on a piece of paper. This ensures that your customers remember it and associate it with your brand. Remember, customers, are only inclined towards things they can recall.
Follow these tips and make use of free logo download or a logo generator. Together, this will ensure that your brand leaves a mark in the minds of its target market.
Other articles than can be interesting for you: